We’re finally in the cinemas in Ireiand with our feature, 32A. It’s been a long haul and the final step is one we have to take ourselves.
Independent cinema faces a lot of new challenges. On the one side, there’s competition for audience eyeballs from the internet and computer gaming. And on the other, filmmakers encounter increasing distributor nervousness. The studios are pumping out bigger and bigger tentpole movies, pretty soon you won’t be able to pick out the big movies in the cinema, they’ll all be big. And those smaller films find it harder and harder to get a release. We’ve forged some relationships with exhibitors and are putting the film out in Ireland ourselves. So a risk, but hopefully with a good outcome. We’re going with our gut, hey, it’s got us this far.
As a filmmaker, exhibition is very necessary phase. The film only becomes real when you sit with the audience and you feel and hear them respond. It’s almost physical, the sense of an audience going with a film. I’d say the other side is true also, losing them can be as painful as it gets. We’ve been very fortunate however, and had really great audience response and feedback in screenings at festivals so far. I can’t wait until I pick a random screening and pop in to see how it plays.
Dublin: IFI Cinemas
Booking office: 01.679.5744 Book Online
Carrick on Shannon: Cineplex
Booking office: 071.967.2000 Book Online
Sligo: Gaiety Cinema
Booking office: 071.917.4001